Lady Susan Greenfield, neuroscientist

"We have to think about ways technology can give meaning and significance to people, rather than comfort and sensation. If people spend most of their time in front of a screen, we’ll have to find out what the screens give them that they can’t find in real life. I think it is necessary that engineers get more involved in game development. It’s a very powerful and exciting technology and we’ll have to use it to give us a sense of greater stories".